Two world-renowned experts of innovation and digital strategy explore how real-time data and AI will radically transform physical products--and the companies that make them. Tech giants like Facebook, Amazon, and Google can collect real-time data from billions of users. For companies that design and manufacture physical products, that type of fluid, data-rich information used to be a pipe dream. Now, with the rise of cheap and powerful sensors, computing power, and artificial intelligence, things are changing--fast. In Fusion Strategy, world-renowned innovation guru Vijay Govindarajan and digital strategy expert Venkat Venkataraman offer a first-of-a-kind playbook that will help companies combine what they do best--create physical products--with what digitals do best--use algorithms and artificial intelligence to parse ginormous, interconnected datasets--to make strategic connections that would otherwise be impossible. The laws of competitive advantage are changing, rewarding those who have the most robust real-time insights rather than the most valuable assets. To compete in the new digital age, companies need to use real-time data to turbocharge their products, strategies, and customer relationships. Or else they'll fall on the wrong side of the next great digital divide. Fusion Strategy is the way forward.
| Author: Vijay Govindarajan, Venkat Venkatraman |
| Publisher: Harvard Business Review Press |
| Publication Date: Mar 12, 2024 |
| Number of Pages: NA pages |
| Language: English |
| Binding: Hardcover |
| ISBN-10: 164782625X |
| ISBN-13: 9781647826253 |
