The Language of Brands: A Linguistic Framework for Creating Brand Distinction

There's a new rule in marketing: brands must speak to consumers using their language. The Language of Brands is about how the largest and most successful businesses use language to connect with consumers. It's about how the words marketers use do more than just share simple messages. Why are some writers good and others bad? Why has content become such a central part of the marketing machine?The Language of Brands looks at businesses that have successfully mastered their language to great effect. The brand that conquered Christmas and became a part of December canon, the brand whose very name instantly brings with it a sense of motivation and potential, and the brand whose language did more for the diamond industry than a sparkling stone ever could.The Language of Brands reveals why when we look at billboards and webpages - and whatever other channels businesses market to us through - we read what we read, see what we see, and feel what we feel.

Author: Robert Bailey

Publisher: Independently published

Publication Date: January 17, 2020

Number of Pages: 215 pages

Language: English

Binding: Paperback

ISBN-10: 1661927181

ISBN-13: 9781661927189