Radical Business: The Root of Your Work and How It Can Change the World

2024 CIPA EVVY AWARDS WINNER GOLD

"This book goes on my "sacred shelf" which holds half a dozen honored books that I use to provoke new thoughts." --Cynthia M. Adams, founder, GrantStation.com

Radical Business serves as a guide for business owners and companies eager to embrace a new, practical way of doing business. It delves into the concepts of social enterprise, showing how it can apply to anyone--be it an employee, activist, consumer, or citizen--and uses the golden rule as a catalyst for a change in mindset.

A genuinely radical business returns to its root purpose: meeting a customer's need, solving a problem, and providing value. David Gaines outlines his 'Seven Seeds Framework' for a radical business model, which includes:

- Supply Chain: Understanding the story behind every product.
- Employees: Building successful brands with happy teams.
- Customers: Defining ethical marketing.
- Community: Fostering healthy interdependence
- Competitors: Embracing the belief that a rising tide lifts all boats.
- Environment: Rethinking the costs & benefits to going green.
- Self: Ensuring true sustainability through self-care.

Through real-life business insights, actionable steps for positive impact, and in-depth analysis of supply chain and environmental interactions, Radical Business offers strategies to help us leave the world better than we found it.