Apple Academic Press
Sustainability in Marketing Practice : Strategies for Industry 4.0
Product Code:
9781774915882
ISBN13:
9781774915882
Condition:
New
$209.08
Sustainability in Marketing Practice : Strategies for Industry 4.0
$209.08
Details sustainable marketing, and the promotion of environmentally and socially responsible products, practices, and brand values. Explores integrating sustainability into a marketing strategy and how to develop, broaden, and maintain an effective sustainable marketing strategy. Connects marketing, consumption, and sustainability.
| Author: Subrata Chattopadhyay, Udit Chawla |
| Publisher: Apple Academic Press |
| Publication Date: Aug 23, 2024 |
| Number of Pages: NA pages |
| Language: English |
| Binding: Hardcover |
| ISBN-10: 177491588X |
| ISBN-13: 9781774915882 |
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