Data-Driven Marketing: Targeting That Hits the Bullseye : 9781779661876

Discover the world of data-driven marketing and gain insights into its evolution, strategies, and best practices. From understanding the role of data and technology to crafting effective marketing strategies and analyzing customer data, this comprehensive guide offers practical guidance for marketers in the digital age. Explore targeted advertising and personalized campaigns, optimize marketing channels, harness the power of analytics, and navigate the complex landscape of data privacy, security, and ethics.