Emerald Group Publishing
Challenges for the Trade of Central and Southeast Europe
Product Code:
9781781908327
ISBN13:
9781781908327
Condition:
New
$201.13
Challenges for the Trade of Central and Southeast Europe
$201.13
This volume focuses on Central and Southeast Europe, and explores the dynamic and complex area of distributive trade on markets which have recently undergone a huge transformation. Papers in the volume employ both quantitative and qualitative research methods, and focus on retailing, international trade, relationships between retailers and suppliers, sustainability, private brands, loyalty programs, e-commerce and retailing strategies. Challenges For Trade in Central and Southeast Europe offers insights that will assist retailers, wholesalers and logistics companies in their decision making, as well as exploring macro topics that consider the effects of trade on the economy as a whole. There is much of value for a broad international readership, including academics, practitioners and policy-makers.
| Author: Sanda Renko |
| Publisher: Emerald Group Publishing |
| Publication Date: Oct 01, 2013 |
| Number of Pages: 300 pages |
| Binding: Hardback or Cased Book |
| ISBN-10: 178190832X |
| ISBN-13: 9781781908327 |
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