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Embedded Word Of Mouth: How B2B marketers use word of mouth marketing in a marcom engine to drive quality lead generation.
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Emerald Group Publishing
New Perspectives in Marketing by Word-Of-Mouth
Product Code:
9781785608193
ISBN13:
9781785608193
Condition:
New
$72.97
New Perspectives in Marketing by Word-Of-Mouth
$72.97
New Perspectives on Marketing by Word-of-Mouth is a collection of key articles on this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain include: - How brand love is built in the fashion industry - How larger organisations can respond most effectively to negative comments on social media. - The effectiveness of a Facebook fanpage for the MINI car brand. Modern communications technology means that the influence of the consumer in building or damaging a brand reputation is increasing. Find out some of the reasons why by reading this collection.
| Author: Emerald Group Publishing Limited |
| Publisher: Emerald Group Publishing |
| Publication Date: Oct 21, 2015 |
| Number of Pages: 200 pages |
| Binding: Paperback or Softback |
| ISBN-10: 1785608193 |
| ISBN-13: 9781785608193 |
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