Emerald Publishing Limited
From Categories to Categorization: Studies in Sociology, Organizations and Strategy at the Crossroads
Product Code:
9781787142398
ISBN13:
9781787142398
Condition:
New
$200.03
From Categories to Categorization: Studies in Sociology, Organizations and Strategy at the Crossroads
$200.03
This volume brings together some of the world's leading scholars of market categorization. Together, their contributions depict categorization as both a cognitive and a social process, tightly connected to actors involved, their specific acts, the entity being categorized, and the context and timing which inform these activities.
| Author: Rodolphe Durrand |
| Publisher: Emerald Publishing Limited |
| Publication Date: Mar 28, 2017 |
| Number of Pages: 416 pages |
| Binding: Hardback or Cased Book |
| ISBN-10: 1787142396 |
| ISBN-13: 9781787142398 |
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