Sport Business in Leading Economies

From a renowned group of international scholars, this new work examines how leading economic countries use sport business to drive and further economic development by raising brand awareness (country as a brand), transforming lagging communities, and enhancing travel and tourism in the country.

Author: James J. Zhang

Publisher: Emerald Publishing Limited

Publication Date: Dec 04, 2017

Number of Pages: 544 pages

Binding: Hardback or Cased Book

ISBN-10: 1787435644

ISBN-13: 9781787435643