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Emerald Publishing Limited

Rethinking the Business Models of Business Schools: A Critical Review and Change Agenda for the Future

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Product Code: 9781787548756
ISBN13: 9781787548756
Condition: New
$125.78

Rethinking the Business Models of Business Schools: A Critical Review and Change Agenda for the Future

$125.78
 
Management education growth and the rise in accompanying business schools over the last few decades are fuelled by global economic development, coupled with the promise of success in business careers. Recently, questions have been raised about the value and relevance of a traditional business school education - so what does the future hold for traditional business schools?
In this book, we examine the current model and the pressure points of business schools by considering the evolution of - and the various value chains that are associated with - business school offerings (including MBA, undergraduate, pre-experienced and executive programmes). We also offer insight on funding and value orientation, and the potential challenges these may raise for some schools. To highlight these challenges, we provide a strategic group framework for business schools and review the implications of future strategies for these groups.
Finally, after reviewing the current landscape of business school mergers, alliances and failures, we reflect on innovation considerations for the business school business model. Management education is changing, and business schools must be ready to re-evaluate their strategies for growth... and, in some cases, survival.


Author: Kai Peters
Publisher: Emerald Publishing Limited
Publication Date: Jan 17, 2018
Number of Pages: 200 pages
Binding: Hardback or Cased Book
ISBN-10: 1787548759
ISBN-13: 9781787548756
 

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