Developing Insights on Branding in the B2B Context: Case Studies from Business Practice

This book presents an in-depth exploration of contemporary business-to-business branding practices. Bringing together both theoretical and practical views on the subject, the editors curate a range of business case studies, offering guidance on strategy in B2B contexts, use of the brand, how mistakes can be avoided, and which channels to use.

Author: Nikolina Koporcic

Publisher: Emerald Publishing Limited

Publication Date: Aug 09, 2018

Number of Pages: 264 pages

Binding: Hardback or Cased Book

ISBN-10: 178756276X

ISBN-13: 9781787562769