Emerald Publishing Limited
Emotional Appeals in Advertising Banking Services
Product Code:
9781787563025
ISBN13:
9781787563025
Condition:
New
$74.92
Emotional Appeals in Advertising Banking Services
$74.92
Taking into consideration the global financial crisis, the current challenges of competition and open banking, and the looming threat of Brexit, this book explores the implications of using emotional appeals in financial services advertising.
| Author: Emmanuel Mogaji |
| Publisher: Emerald Publishing Limited |
| Publication Date: May 01, 2018 |
| Number of Pages: 120 pages |
| Binding: Paperback or Softback |
| ISBN-10: 1787563022 |
| ISBN-13: 9781787563025 |
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