Emerald Publishing Limited
The Branding of Tourist Destinations: Theoretical and Empirical Insights
Product Code:
9781787693746
ISBN13:
9781787693746
Condition:
New
$125.78
The Branding of Tourist Destinations: Theoretical and Empirical Insights
$125.78
The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices.
| Author: Mark Anthony Camilleri |
| Publisher: Emerald Publishing Limited |
| Publication Date: Dec 04, 2018 |
| Number of Pages: 264 pages |
| Binding: Hardback or Cased Book |
| ISBN-10: 1787693740 |
| ISBN-13: 9781787693746 |
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