Rlpg/Galleys
Holy Hype : A Guide to Religious Fervor in the Advertising of Goods and the Good News
Product Code:
9781793629364
ISBN13:
9781793629364
Condition:
New
$49.98
Holy Hype : A Guide to Religious Fervor in the Advertising of Goods and the Good News
$49.98
This book discusses the advertising technique of using religious symbols, themes, and rhetoric in the promotion of secular consumer goods and services and, inversely, the use of nonreligious themes in the promotion of religious goods, institutions, and services.
| Author: Susan H Sarapin, Troy University, Pamela L Morris |
| Publisher: Rlpg/Galleys |
| Publication Date: Feb 22, 2024 |
| Number of Pages: NA pages |
| Language: English |
| Binding: Paperback |
| ISBN-10: 1793629366 |
| ISBN-13: 9781793629364 |
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