Emerald Publishing Limited
The Impact of Digitalization on Current Marketing Strategies
Product Code:
9781837536870
ISBN13:
9781837536870
Condition:
New
$123.28
The Impact of Digitalization on Current Marketing Strategies
$123.28
Digitalization completely has transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. In addition, it has modified marketing strategies, tactics, and processes, offering a wide range of mechanisms that allow companies, of all types and sizes, to enhance their commercial actions.
| Author: Luis Matosas-L?ez |
| Publisher: Emerald Publishing Limited |
| Publication Date: Mar 14, 2024 |
| Number of Pages: NA pages |
| Language: English |
| Binding: Hardcover |
| ISBN-10: 1837536872 |
| ISBN-13: 9781837536870 |
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