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Sage Publications Ltd
Key Concepts in Marketing
Product Code:
9781847874986
ISBN13:
9781847874986
Condition:
New
$167.00
Key Concepts in Marketing
$167.00
Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today.
Each entry comprises of:
-Definition
-Summary
-Broader discussion
-Examples and illustrations
-Key literature and further reading
Introductory chapters serve to situate and introduce the topics.
| Author: Jim Blythe |
| Publisher: Sage Publications Ltd |
| Publication Date: Mar 01, 2009 |
| Number of Pages: 232 pages |
| Binding: Hardback or Cased Book |
| ISBN-10: 1847874983 |
| ISBN-13: 9781847874986 |
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