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Routledge
The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry
Product Code:
9781848935594
ISBN13:
9781848935594
Condition:
New
$201.14
The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry
$201.14
The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
| Author: Jean-Paul Gaudilli??e |
| Publisher: Routledge |
| Publication Date: Mar 01, 2015 |
| Number of Pages: 284 pages |
| Binding: Hardback or Cased Book |
| ISBN-10: 1848935595 |
| ISBN-13: 9781848935594 |
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