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Management Books 2000

People Don't Buy What You Sell - They Buy What You Stand For. Martin Butler with Simon Gravatt

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Product Code: 9781852524975
ISBN13: 9781852524975
Condition: New
$27.99

People Don't Buy What You Sell - They Buy What You Stand For. Martin Butler with Simon Gravatt

$27.99
 
This provocative and candid book goes behind the scenes to reveal the secret of success behind a number of leading UK retailers. It includes in-depth case studies on John Lewis, Selfridges, Carphone Warehouse, Oddbins, Topshop, B&Q and HMV and unique insight from a number of top retail analysts and commentators.


Author: Martin Butler
Publisher: Management Books 2000
Publication Date: Aug 01, 2005
Number of Pages: 252 pages
Binding: Paperback or Softback
ISBN-10: 1852524979
ISBN-13: 9781852524975
 

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