Using numerous real-world examples and anecdotes, this work investigates myriad issues regarding the application of business strategy and IT strategy. It offers managers and students alike an understanding and appreciation of the development of business and information technology strategies to yield competitive advantage.
Author: Raymond Papp |
Publisher: Idea Group Publishing |
Publication Date: Jul 01, 2000 |
Number of Pages: 310 pages |
Binding: Hardback or Cased Book |
ISBN-10: 187828987X |
ISBN-13: 9781878289872 |