Civil Sector Press
Marketing To Win: Creating and Sustaining your Non-Profit Brand
Product Code:
9781895589627
ISBN13:
9781895589627
Condition:
New
$37.00
Marketing To Win: Creating and Sustaining your Non-Profit Brand
$37.00
Non-profits need to differentiate themselves from the competition, build brand awareness, and increase their visibility to current and potential donors, clients and volunteers.
This book provides non-profit organizations of all sizes and natures with a framework and cost-effective tools to create, execute and evaluate a marketing communications strategy and program. It offers the strategies they need to create dynamic promotional and publicity materials; develop an online presence and personality; gain visibility through speaking opportunities, networking events, and trade and consumer show booths; and attract media attention, support and coverage.
| Author: Susan Sommers |
| Publisher: Civil Sector Press |
| Publication Date: Mar 12, 2013 |
| Number of Pages: 258 pages |
| Binding: Paperback or Softback |
| ISBN-10: 1895589622 |
| ISBN-13: 9781895589627 |
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