The DNA of Engagement: A Story-Based Approach To Building Trust And Influencing Change

Making your great ideas live and breathe in the hearts and minds of your stakeholders is key to your success.

But too many great ideas wither and die because they don't have the communication strength and structure to develop, grow, adapt and reproduce in an increasingly busy and noisy world.

The DNA of Engagement solves that. It's survival of the fittest for great ideas.

David Pullan and Sarah Jane McKechnie from The Story Spotters have created a leadership communication programme that brings the science and art of story to the business of inspiring sustainable change.

The DNA of Engagement(R) shows you how to do it too.

Whether you're leading a global organisation, leading a team, leading a customer on a buying journey, or even leading your partner on the path to choosing a mutually agreeable holiday, this is the book for you.

In 144 pages packed with tools, examples and 'serious fun' that have been tried and tested in the FTSE100 you'll discover,

The Key Foundations of Trust: Guarantee that your ideas escape the void of the trust deficit.The Secrets of Narrative Structure: Make sure your listeners pay attention and keep paying it with the DNA Framework.Three Steps to Building a Compelling Message: Create spoken content that sticks by taking your DNA from 1.0 to 3.0.A Simple Guide to Business Storytelling: Create vivid, varied and repeatable stories with no nonsense practical advice.The Power of Logic and Emotion: Turn explanation into inspiration with techniques that persuade heads and move hearts.The Art of Story Co-creation: Inspire innovative thinking and build collaborative cultures through deep listening and strategic questioning.

And as soon as you buy your copy you will get access to a free fifty-three page workbook called the 'Rehearsal Notes' where you will get more tips on how to apply the DNA 'in the wild'.

The DNA of Engagement(R) is more than a book; it's the personal mentor that gives your great ideas the communications strength and structure to survive and thrive in the moments that matter.

If you're ready to save your great ideas from the threat of extinction, then you're ready for The DNA of Engagement(R).