Independently Published
Luxury Marketing Disrupted : Evolving From The 4Ps To The 4Es Of Marketing
$17.32
A radical book suggesting it is inappropriate to define marketing mix as 4Ps; a marketing mix needs many different words covering customer or user wants and needs.
| Author: Geoffrey Darnton |
| Publisher: Requirements Analytics |
| Publication Date: May 18, 2022 |
| Number of Pages: 100 pages |
| Language: English |
| Binding: Paperback/Business & Economics |
| ISBN-10: 1909231126 |
| ISBN-13: 9781909231122 |
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