
Imperial College Press
Involving Customers in New Service Development
Product Code:
9781911299714
ISBN13:
9781911299714
Condition:
New
$64.59

Involving Customers in New Service Development
$64.59
This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services.Based on research carried out by several research groups around the world, as well as on illustrative cases, the book creates new actionable knowledge regarding customer-involvement which will be useful for both practitioners and scholars.Benefits for readers include: an understanding of the business potential of learning with customers and other users; an overview of the fields of new service development and customer-involvement with regard to concepts, theoretical frameworks, and models, in addition to strategies and techniques for involving users in fruitful ways during the innovation process; an illustration of the cases based on the results of empirical studies; and managerial implications and guidelines regarding how to manage customer-involvement during the different phases of the new service and business development process.
Author: Bo Edvardsson |
Publisher: Imperial College Press |
Publication Date: Oct 13, 2006 |
Number of Pages: 332 pages |
Binding: Paperback or Softback |
ISBN-10: 1911299719 |
ISBN-13: 9781911299714 |