Macat Library
Pankaj Ghemawat's Distance Still Matters : The Hard Reality Of Global Expansion
Product Code:
9781912453009
ISBN13:
9781912453009
Condition:
New
$11.64
Pankaj Ghemawat's Distance Still Matters : The Hard Reality Of Global Expansion
$11.64
Distance Still Mattersis an influential Harvard Business Review article. In this work, Ghemawat proposes the CAGE distance framework that allows firms to consider four dimensions of international distance (cultural, administrative, geographic, and economic) when planning global expansion. Then, he demonstrates the usefulness of the framework with a practical case of a company that identified a better market for expansion by factoring in the effects of distance. Distance Still Matters is considered a seminal work in international business literature. A major contribution to the globalization debate, and appears on the core reading list of most international business courses.
| Author: Alessandro Giuduci, Marianna Rolbina |
| Publisher: Macat Library |
| Publication Date: May 15, 2018 |
| Number of Pages: 100 pages |
| Language: English |
| Binding: Paperback |
| ISBN-10: 1912453002 |
| ISBN-13: 9781912453009 |
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