The Smart Advertising Book : How to Deliver Advertising that Grows Your Brand

Brands today have a bewildering array of ways to communicate with their target audience. To succeed, brand owners need to know how to identify the best combination of media and how to create effective content. A lot of advertising is ill-chosen and poorly executed; understanding how to harness its potential provides strong competitive advantage. This book offers guidance to company leaders, marketers and entrepreneurs in delivering effective advertising. It presents a summary of all the latest evidence and thinking about successful advertising in a clear, accessible way with inspiring examples and the author's trademark frameworks, analogies and hand-drawn illustrations.

Author: Dan White

Publisher: Lid Publishing

Publication Date: May 16, 2024

Number of Pages: NA pages

Language: English

Binding: Paperback

ISBN-10: 1915951186

ISBN-13: 9781915951182