Seven Stories Every Salesperson Must Tell - 9781925648690

How do the best salespeople connect, influence and persuade? With stories. 'Seven Stories Every Salesperson Must Tell' takes you on a high-stakes sales journey, using stories to establish rapport and trust, deliver insight, inspire action and close the deal, and in doing so win new friends and collaborators. When you share purposeful stories in your client conversations, you'll create more new business than you thought possible. Sharing more than 50 stories from around the world, Mike draws on his diverse international sales career to teach and demonstrate the power of storytelling -- from first hello to signed contract. You'll learn stories to help you: Establish rapport and trust Present challenging insights Differentiate your solution Share your company values Unstick negotiation stand-offs Create better business outcomes. This book will change the way you think about selling. Rather than seeing your role as that of a transactional deal closer, you'll become a story master, creating new stories for your clients.

Author: Mike Adams, Michael Bosworth

Publisher: Sales Growth Focus

Publication Date: Jul 05, 2018

Number of Pages: 266 pages

Language: English

Binding: Paperback

ISBN-10: 1925648699

ISBN-13: 9781925648690