Idea Group Publishing
Business to Business Electronic Commerce: Challenges and Solutions
Product Code:
9781930708099
ISBN13:
9781930708099
Condition:
New
$102.80
Business to Business Electronic Commerce: Challenges and Solutions
$102.80
In the mid 1990s, the widespread adoption of the web browser led to a rapid commercialization of the Internet. In addition, initial success stories were reported from companies that learned how to create an effective direct marketing channel - selling tangible products to consumers directly with the World Wide Web. By the end of the 1990s, the next revolution began - called business-to-business electronic commerce. This work provides a source of knowledge related to this emerging area of business.
| Author: Merrill Warkentin |
| Publisher: Idea Group Publishing |
| Publication Date: Jul 01, 2001 |
| Number of Pages: 308 pages |
| Binding: Hardback or Cased Book |
| ISBN-10: 1930708092 |
| ISBN-13: 9781930708099 |
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