Rosenfeld Media
Eye Tracking the User Experience: A Practical Guide to Research
Product Code:
9781933820101
ISBN13:
9781933820101
Condition:
New
$61.47
Eye Tracking the User Experience: A Practical Guide to Research
$61.47
Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience-the first how-to book about eye tracking for UX practitioners--offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.
| Author: Aga Bojko |
| Publisher: Rosenfeld Media |
| Publication Date: Nov 15, 2013 |
| Number of Pages: 320 pages |
| Binding: Paperback or Softback |
| ISBN-10: 1933820101 |
| ISBN-13: 9781933820101 |
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