Live Oak Book Company
Marketing Concepts that Win!: Save Time, Money and Work by Crafting Concepts Right the First Time
Product Code:
9781936909148
ISBN13:
9781936909148
Condition:
New
$19.95
Marketing Concepts that Win!: Save Time, Money and Work by Crafting Concepts Right the First Time
$19.95
Crisply communicating a new idea or innovation in a well-articulated product or positioning concept is one of the most difficult challenges many marketers face. The inability to be objective and single-minded in one's concept writing efforts can make the difference between executing a marketplace win or a flop. Don't let it happen to you. Writing great concepts early on in your development cycle can save time, money and rework. You will discover how to: ➢ Determine whether you need a product or a positioning concept ➢ Learn tips and tricks to accelerate your concept writing efforts ➢ Develop Acceptable Consumer Beliefs that consumers nod their heads in agreement when heard ➢ Write Benefit statements that consumers understand and differentiate a product or service ➢ Craft Reasons to Believe that are consumer meaningful and relevant ➢ Prepare a concept to maximize quantitative testing potential
| Author: Martha Guidry |
| Publisher: Live Oak Book Company |
| Publication Date: Sep 09, 2011 |
| Number of Pages: 194 pages |
| Binding: Paperback or Softback |
| ISBN-10: 1936909146 |
| ISBN-13: 9781936909148 |
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