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Big Data, Big Dupe: A Little Book about a Big Bunch of Nonsense
Product Code:
9781938377105
ISBN13:
9781938377105
Condition:
New
$12.83
Big Data, Big Dupe: A Little Book about a Big Bunch of Nonsense
$12.83
"Big Data, Big Dupe" is a little book about a big bunch of nonsense. The story of David and Goliath inspires us to hope that something little, when armed with truth, can topple something big that is a lie. This is the author's hope. While others have written about the dangers of Big Data, Stephen Few reveals the deceit that belies its illusory nature. If "data is the new oil," Big Data is the new snake oil. It isn't real. It's a marketing campaign that has distracted us for years from the real and important work of deriving value from data.
| Author: Stephen Few |
| Publisher: Analytics Press |
| Publication Date: Feb 01, 2018 |
| Number of Pages: 96 pages |
| Binding: Paperback or Softback |
| ISBN-10: 1938377109 |
| ISBN-13: 9781938377105 |
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