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WS PROFESSIONAL

Managing Customer Relationships And Building Loyalty

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Product Code: 9781944659363
ISBN13: 9781944659363
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Managing Customer Relationships And Building Loyalty

$12.58

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Managing Customer Relationships And Building Loyalty

WS PROFESSIONAL

Managing Customer Relationships And Building Loyalty


 
Preface -- Introduction -- The search for customer loyalty -- The wheel of loyalty -- Building a foundation for loyalty -- Strategies for developing loyalty bonds with customers -- Strategies for reducing customer defections -- Enablers of customer loyalty strategies -- CRM: customer relationship management -- Conclusion -- Summary -- Endnotes

Author: Jochen Wirtz
Publisher: Ws Professional
Publication Date: Nov 18, 2017
Number of Pages: 76 pages
Language: English
Binding: Paperback
ISBN-10: 1944659366
ISBN-13: 9781944659363
 

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