WS PROFESSIONAL
Managing Customer Relationships And Building Loyalty
Product Code:
9781944659363
ISBN13:
9781944659363
Condition:
New
$12.58
Managing Customer Relationships And Building Loyalty
$12.58
Preface -- Introduction -- The search for customer loyalty -- The wheel of loyalty -- Building a foundation for loyalty -- Strategies for developing loyalty bonds with customers -- Strategies for reducing customer defections -- Enablers of customer loyalty strategies -- CRM: customer relationship management -- Conclusion -- Summary -- Endnotes
| Author: Jochen Wirtz |
| Publisher: Ws Professional |
| Publication Date: Nov 18, 2017 |
| Number of Pages: 76 pages |
| Language: English |
| Binding: Paperback |
| ISBN-10: 1944659366 |
| ISBN-13: 9781944659363 |
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