The Thought Leader Formula : Strategically Leverage Your Expertise To Drive Business & Career Goals

PEOPLE DON'T PAY FOR CONTENT; THEY PAY FOR PACKAGING. But how do you package yourself in a way that is accessible, relatable, and that will be heard above the noise? You want to expand your career and take your business to the next level. You're not sure exactly where to start, but you want to be known. You might have brilliant ideas, but you weren't born knowing how to sell them. No one is; it takes study, practice, and years of grind. The truth is, there's no difference between branding a company and branding a person. It takes a shift in mindset: you are the company. Robin Farmanfarmaian takes you from zero to blastoff. Take a deep dive through the how of thought leadership; learn the foundations that will create an impact; see how Robin transformed herself into a brand; and establish your why--your fundamental truth--to build your launching pad for success.

Author: Robin Farmanfarmaian

Publisher: Indigo River Publishing

Publication Date: Feb 20, 2019

Number of Pages: 284 pages

Language: English

Binding: Paperback

ISBN-10: 194808080X

ISBN-13: 9781948080804