Fundraising for Boards: A Guide

Alumni engagement and giving is a clear sign of an institution's continued relevance, making the institution's relationship with alumni a key priority for the board.

Yet the greatest barriers to higher levels of fundraising success can rarely be isolated in the advancement operation. They include:

• The lack of strategic adaptability
• The inability to listen to constituents
• Failure to realize that more students, alumni, and family are concluding that the value provided was equal to or less than the cost of the degree
• Over-emphasis on short-term fundraising results at the expense of long-term constituency building and prospect pipeline development
• Naivete around how private support is secured and sustained

PRAISE FOR JIM LANGLEY'S APPROACH

"Insightful, inspirational, validating." - Stephen Highsmith, Vice President of Institutional Advancement, Cabrini University

"Jim provides not just anecdotes but real world experiences backed up by data and analysis." - Jen Raxter, Vice President of Advancement, Franklin Pierce University