Createspace Independent Publishing Platform
How To Sell Books By The Truckload On Amazon!: Master Amazon & Sell More Books!
$10.65
Createspace Independent Publishing Platform
Death of the Big Book: How Sears Ceded Catalog and the Internet to Amazon
Product Code:
9781978452169
ISBN13:
9781978452169
Condition:
New
$12.59
Death of the Big Book: How Sears Ceded Catalog and the Internet to Amazon
$12.59
In Death of the Big Book, the author offers his memoir and perspective on a thirty three career with the Sears catalog division that highlights the actions taken that closed its 1,400 page general catalog (Big Book) and virtually abandoned a $4 billion catalog business with 2,300 selling units spread throughout America and a distribution network envied by the industry. The author describes how a retail philosophy minimized Catalog's contribution to the corporate coffers and failed to recognize its valuable synergism with the company's retail stores. By dismantling its catalog business, Sears lost its dominance in catalog marketing and failed to recognize the internet market's enormous potential that would be captured by Amazon.
| Author: George Eaton |
| Publisher: CreateSpace Independent Publishing Platform |
| Publication Date: Oct 18, 2017 |
| Number of Pages: 186 pages |
| Language: English |
| Binding: Paperback |
| ISBN-10: 1978452160 |
| ISBN-13: 9781978452169 |
Related Products
Sale 8%
Createspace Independent Publishing Platform
How to Sell on Amazon: Guide Book on Basic and Special Strategies for Making Money by Selling on Amazon
$13.38