Palgrave Macmillan
Business Advancement Through Technology Volume I: Markets and Marketing in Transition
$190.78
Palgrave Macmillan
Business Advancement Through Technology Volume II: The Changing Landscape of Industry and Employment
Product Code:
9783031077678
ISBN13:
9783031077678
Condition:
New
$190.78
Business Advancement Through Technology Volume II: The Changing Landscape of Industry and Employment
$190.78
This two-volume edited collection explores the impact of technology on business advancement. Technology is a multifaceted and multidimensional phenomenon, carrying opportunities and risks. Business advancement therefore, can no longer be considered without technological mediation. While Volume I offers insights into technological improvements in the field of global marketing, Volume II focuses on the implications of changing technology on work and employment. It covers topics such as the role of technology in change management, digital transformation, and the impact of AI on employment. Taken together, the books move forward the study of organizations and technology and are ideal resources for business students and researchers.
| Author: Alkis Thrassou |
| Publisher: Palgrave MacMillan |
| Publication Date: Dec 12, 2023 |
| Number of Pages: 250 pages |
| Binding: Paperback or Softback |
| ISBN-10: 3031077679 |
| ISBN-13: 9783031077678 |
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