Palgrave Macmillan
Customer Centric Support Services in the Digital Age : The Next Frontier of Competitive Advantage
Product Code:
9783031370960
ISBN13:
9783031370960
Condition:
New
$188.61
This book explores how customer service can become the singular competitive differentiator for organizations in the digital era. Given the pace of digitization and the rise in customer expectations post-pandemic, organizations must focus on customer-centricity in all functions in the digital age, providing factors, enablers, and processes for customer service and sharing best practices based on research from global experts. The book is a valuable resource for students and researchers keen on understanding the new digital landscape in customer service to develop, maintain, and enhance customer relationships.
| Author: Jagdish N. Sheth, Varsha Jain, Emmanuel Mogaji, Anupama Ambika |
| Publisher: Palgrave Macmillan |
| Publication Date: Jan 03, 2024 |
| Number of Pages: NA pages |
| Language: English |
| Binding: Hardcover |
| ISBN-10: 3031370961 |
| ISBN-13: 9783031370960 |
Customer Centric Support Services in the Digital Age : The Next Frontier of Competitive Advantage
$188.61
This book explores how customer service can become the singular competitive differentiator for organizations in the digital era. Given the pace of digitization and the rise in customer expectations post-pandemic, organizations must focus on customer-centricity in all functions in the digital age, providing factors, enablers, and processes for customer service and sharing best practices based on research from global experts. The book is a valuable resource for students and researchers keen on understanding the new digital landscape in customer service to develop, maintain, and enhance customer relationships.
| Author: Jagdish N. Sheth, Varsha Jain, Emmanuel Mogaji, Anupama Ambika |
| Publisher: Palgrave Macmillan |
| Publication Date: Jan 03, 2024 |
| Number of Pages: NA pages |
| Language: English |
| Binding: Hardcover |
| ISBN-10: 3031370961 |
| ISBN-13: 9783031370960 |
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