Doing Diversity: Teachers' Construction of Their Classroom Reality

This book received the Enrique Alcaraz research award in 2010.
This volume derives from the COMINTER-SIMULNEG research project which aims at designing a pragmatic model for the analysis of intercultural communication between Spaniards and Britons, as well as developing a teaching methodology for cultural awareness based on computer simulation of real business settings. Contributions to this volume focus on three main issues: (a) explaining intercultural communication; (b) research on intercultural business communication; (c) the use of simulation and gaming methodology for the acquisition of communicative and cross-cultural competence in business settings. This book adopts an interdisciplinary approach to the study and practice of intercultural business communication, borrowing concepts from social anthropology, social cognition, cognitive linguistics, and intercultural pragmatics.

Author: Chelo Vargas-Sierra

Publisher: Peter Lang Publishing

Publication Date: Nov 27, 2009

Number of Pages: 402 pages

Binding: Paperback or Softback

ISBN-10: 3039116886

ISBN-13: 9783039116881