VDM Verlag Dr. Mueller E.K.
Corporate Reputation - why does it matter?: How communication experts handle corporate reputation management in Europe
$53.25
Springer
The Reputable Firm: How Digitalization of Communication Is Revolutionizing Reputation Management
Product Code:
9783319220079
ISBN13:
9783319220079
Condition:
New
$71.82
The Reputable Firm: How Digitalization of Communication Is Revolutionizing Reputation Management
$71.82
This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution and clearly demonstrate how a good reputation can be a company's permit to do business, its raison d'?tre and a guarantor of trust.
| Author: Pekka Aula |
| Publisher: Springer |
| Publication Date: Oct 28, 2015 |
| Number of Pages: 214 pages |
| Binding: Hardback or Cased Book |
| ISBN-10: 3319220071 |
| ISBN-13: 9783319220079 |
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