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Springer

Travel Marketing, Tourism Economics and the Airline Product: An Introduction to Theory and Practice

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Product Code: 9783319498485
ISBN13: 9783319498485
Condition: New
$149.40

Travel Marketing, Tourism Economics and the Airline Product: An Introduction to Theory and Practice

$149.40
 

Offers a comprehensive introduction to customer-centric travel marketing, tourism economics and the airline product

Explains strategic and operations management in the travel and airline industries

Explores the emerging trends, including travel distribution, revenue management, etourism and interactive marketing, among other topics






Author: Mark Anthony Camilleri
Publisher: Springer
Publication Date: Oct 10, 2017
Number of Pages: 213 pages
Binding: Hardback or Cased Book
ISBN-10: 3319498487
ISBN-13: 9783319498485
 

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