Palgrave Macmillan
Managing Organizational Crisis and Brand Trauma
Product Code:
9783319607252
ISBN13:
9783319607252
Condition:
New
$128.71
Managing Organizational Crisis and Brand Trauma
$128.71
Presents tools for use in assessing various aspects of brand and organizational trauma
Examines leadership culpability in a crisis and derivative lawsuits
Explores ways trauma jeopardizes the relationship among members of an organization's social network
Offers a theory of the conservation law of affiliation to explain why stakeholders will continue to support organizations associated with bad behavior
Examines leadership culpability in a crisis and derivative lawsuits
Explores ways trauma jeopardizes the relationship among members of an organization's social network
Offers a theory of the conservation law of affiliation to explain why stakeholders will continue to support organizations associated with bad behavior
| Author: Dennis W. Tafoya |
| Publisher: Palgrave MacMillan |
| Publication Date: Sep 08, 2017 |
| Number of Pages: 256 pages |
| Binding: Hardback or Cased Book |
| ISBN-10: 3319607251 |
| ISBN-13: 9783319607252 |
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