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Presents the state-of-the-art knowledge on global marketing issues
Focuses on unique problems in the field of international marketing
Synthesizes contemporary issues in international marketing
Focuses on unique problems in the field of international marketing
Synthesizes contemporary issues in international marketing
| Author: Leonidas C. Leonidou |
| Publisher: Springer |
| Publication Date: Oct 31, 2017 |
| Number of Pages: 517 pages |
| Binding: Hardback or Cased Book |
| ISBN-10: 3319613847 |
| ISBN-13: 9783319613840 |
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