Palgrave Macmillan
Strategy in Airline Loyalty: Frequent Flyer Programs
Product Code:
9783319625997
ISBN13:
9783319625997
Condition:
New
$190.78
Strategy in Airline Loyalty: Frequent Flyer Programs
$190.78
Provides first discussion and analysis of existing airline loyalty program strategies
Offers a comprehensive overview of the development of airline loyalty programs over time
Explores how FFPs could evolve in the future, covering possible threats and potential opportunities
| Author: Evert R. de Boer |
| Publisher: Palgrave MacMillan |
| Publication Date: Oct 23, 2017 |
| Number of Pages: 268 pages |
| Binding: Hardback or Cased Book |
| ISBN-10: 3319625993 |
| ISBN-13: 9783319625997 |
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