Independently Published
Building An Audience: Mastering the New Paradigm of Audience Engagement
$20.09
Palgrave Macmillan
The Future of Audiences: A Foresight Analysis of Interfaces and Engagement
Product Code:
9783319756370
ISBN13:
9783319756370
Condition:
New
$180.44
The Future of Audiences: A Foresight Analysis of Interfaces and Engagement
$180.44
This book brings together contributions from scholars across Europe to present findings from a foresight analysis exercise on audiences and audience analysis, looking towards an increasingly datafied world and anticipating the ubiquity of the internet of things. The book uses knowledge emerging out of three foresight exercises, produced in co-operation with more than 50 stake-holding organisations and building on systematic reviews of audience research. It works through these exercises to arrive at a renewed agenda for audience studies within communication scholarship in the context of intrusive and connected interfaces and emerging communicative practices.
| Author: Ranjana Das |
| Publisher: Palgrave MacMillan |
| Publication Date: Apr 17, 2018 |
| Number of Pages: 309 pages |
| Binding: Hardback or Cased Book |
| ISBN-10: 3319756370 |
| ISBN-13: 9783319756370 |
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