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Palgrave Macmillan
The Design Imperative: The Art and Science of Design Management
Product Code:
9783319785677
ISBN13:
9783319785677
Condition:
New
$128.71
The Design Imperative: The Art and Science of Design Management
$128.71
Offers readers a manual on how to develop a "culture of innovation" in organizations, how to create breakthrough product and services, and how to optimize design processes.
Written accessibly, with theoretical and practical bases
Challenges commonly-held theories on environments in which innovation happens
Uses anecdotes from several industries, including automotive, corporate, and consumer products
Written accessibly, with theoretical and practical bases
Challenges commonly-held theories on environments in which innovation happens
Uses anecdotes from several industries, including automotive, corporate, and consumer products
| Author: Steven Chen |
| Publisher: Palgrave MacMillan |
| Publication Date: Jun 07, 2018 |
| Number of Pages: 233 pages |
| Binding: Hardback or Cased Book |
| ISBN-10: 3319785672 |
| ISBN-13: 9783319785677 |
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