Palgrave Pivot
Brand Platform in the Professional Sport Industry: Sustaining Growth Through Innovation
Product Code:
9783319903521
ISBN13:
9783319903521
Condition:
New
$66.64
Brand Platform in the Professional Sport Industry: Sustaining Growth Through Innovation
$66.64
Builds a theoretical infrastructure based on the idea of a professional sport ecosystem in which many stackholders contribute to the growth of the industry
Argues for the expansion of the fan base beyond those drawn to the uncertain outcome of live sport
Examines potential for new innovation as a result of an open platform focused on building brand
Argues for the expansion of the fan base beyond those drawn to the uncertain outcome of live sport
Examines potential for new innovation as a result of an open platform focused on building brand
| Author: Jingxuan Zheng |
| Publisher: Palgrave Pivot |
| Publication Date: Jun 05, 2018 |
| Number of Pages: 104 pages |
| Binding: Hardback or Cased Book |
| ISBN-10: 3319903527 |
| ISBN-13: 9783319903521 |
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