Understanding the Fundamentals of Corporate Planning

Academic Paper from the year 2023 in the subject Business economics - Company formation, Business Plans, grade: 4.0, language: English, abstract: This article explains that corporate planning is a dynamic cycle that entails outlining a policy or procedure for an entire organization on a small, medium, or large scale. It means recognizing that the firm does not function in a vacuum and that its actions are influenced by what happens in its surroundings. Thus, this study's primary focus is to show management's capacity to comprehend the environment, make accurate forecasts, and then pick the best cause of action. Planning theory is a study of the nature and purpose of planning techniques; it may assist planners in comprehending their work's context, values, and repercussions and challenging and improving their practice. This discourse covers the topics of strategic planning, technological forecasting, socio-political forecasting, industry analysis, and operational planning. Whether you are a startup aiming to land your first customer or an established corporation looking to reach a new market, corporate planning is essential to achieving your objectives. Businesses utilize the corporate planning process to lay out a plan of action to expand, boost profitability, obtain visibility, or solidify brand identification. Successful companies use corporate planning to use their resources more effectively than their rivals.

Author: Dr. David E. Amanawa

Publisher: GRIN Verlag

Publication Date: Feb 13, 2024

Number of Pages: NA pages

Language: English

Binding: Paperback

ISBN-10: 3389004483

ISBN-13: 9783389004487