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This book compiles the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. A decision orientated approach is presented which starts with a situation analysis and leads you through a heuristic structure to the right combination of procurement tools. We are convinced that the present book will prove to be a valuable tool for your every-day business.
| Author: Udo Koppelmann |
| Publisher: Springer |
| Publication Date: Jul 16, 1998 |
| Number of Pages: 184 pages |
| Binding: Hardback or Cased Book |
| ISBN-10: 3540644598 |
| ISBN-13: 9783540644590 |
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