Acquisition of EasyJet plc. by British Airways plc.

Seminar paper from the year 2004 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, Anglia Ruskin University (Ashcroft Business School), course: Corporate Strategy & Operations II, language: English, abstract: The present assignment should formulate a proposal concerning a major strategy change of British Airways, which will be in our case the acquisition of the low-cost carrier Easy Jet. After the formulation of the major strategy change proposal, this work provides an implementation plan as well as a strategic management plan

Author: Sebastian Meyer

Publisher: Grin Verlag

Publication Date: Aug 09, 2007

Number of Pages: 32 pages

Binding: Paperback or Softback

ISBN-10: 3638728692

ISBN-13: 9783638728690