VDM Verlag Dr. Mueller E.K.
Developing the Business Case for a New Mobile Service
Product Code:
9783639048155
ISBN13:
9783639048155
Condition:
New
$53.25
Developing the Business Case for a New Mobile Service
$53.25
Are business models born over night? Not in the case study presented here, in which the reader gets an inside glimpse of the development of a new disruptive mobile service. Peter Arvai describes business model designing as a learning process that requires four elements: management involvement, candor, discussion facilitation and, last but not least, a clearly defined purpose. This work also reviews the aca-demic thought on innovations and business models as described by Chesbrough, Christensen, Osterwalder and Pigneur. The author suggests a process oriented perspective that takes into account the collaborative learning progression that occurs when innovators have to decide on a business model.
| Author: Peter Arvai |
| Publisher: VDM Verlag Dr. Mueller E.K. |
| Publication Date: Jun 26, 2008 |
| Number of Pages: 52 pages |
| Binding: Paperback or Softback |
| ISBN-10: 3639048156 |
| ISBN-13: 9783639048155 |
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