Sale 1%
VDM Verlag Dr. Mueller E.K.
Branding and Corporate Identity
Product Code:
9783639093339
ISBN13:
9783639093339
Condition:
New
$53.25
Branding and Corporate Identity
$53.25
Successful branding and brand management are two of the most difficult challenges brand managers are facing, nowadays. In oder to create a brand which lives up to expectations, brand strategy, brand identity, brand experience and brand protection have to be well thought out and subsequently implemented and monitored by brand mangeres. In this context the development and integration of a corporate identity is essential for successful branding. The concept of corporate identity tries to create a wholistic image of a company by using the fields of corporate design, corporate communication and corporate behaviour.
| Author: Barbara Wasmuht |
| Publisher: VDM Verlag Dr. Mueller E.K. |
| Publication Date: Nov 06, 2008 |
| Number of Pages: 108 pages |
| Binding: Paperback or Softback |
| ISBN-10: 363909333X |
| ISBN-13: 9783639093339 |
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